Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world's best, including Coca-Cola, and Xerox.
- Limba : Engleza
- Data Publicarii : 03 Apr 2000
- Format : Paperback
- Numar pagini : 192
- ISBN : 9781861976055