22 Immutable Laws of Branding

Al Ries , Laura Ries

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world's best, including Coca-Cola, and Xerox.
  • Limba : Engleza
  • Data Publicarii : 03 Apr 2000
  • Format : Paperback
  • Numar pagini : 192
  • ISBN : 9781861976055
Rating:
56.99 Lei
Disponibilitate : 2-4 saptamani

Acest produs este disponibil in stocul furnizorilor okian.ro si poate fi livrat in 2-4 saptamani