22 Immutable Laws Of Marketing

Al Ries , Jack Trout

Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions.
  • Limba : Engleza
  • Data Publicarii : 01 Oct 1994
  • Editie : Main
  • Format : Paperback
  • Numar pagini : 160
  • ISBN : 9781861976109
Rating:
49.99 Lei
Disponibilitate : La comanda

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