Can a good company become a great one and, if so, how? After a five-year research project, the author concludes that good to...

Addresses, among other things, the promise and perils of Web 2.0 and the rise of YouTube. This book provides an introduction...

This title is the distillation of all the successful Ogilvy concepts, tactics and techniques. Regarded as the father of...

Disruption? It's nothing new. Just look at any of the breakthrough business ideas of the last thirty years-from Federal...

Contains strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat...

Contains the author's popular columns from Fast Company magazine and many of the short e-books he has written in the...

In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of...

The bestselling business guru who brought us Purple Cow and The Dip offers his first (and totally unique) book about leadership.

Jay Chiat, founder of the prestigious Chiat/Day advertising agency (which created campaigns for the Energizer Bunny and...

Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have...

They advertised soft drinks on fruit and underwear on sidewalks. They employed Ed Koch to bring Snapple to the American...

In Perfect Pitch, bestselling author Jon Steel shows readers how the principles of advertising research and planning can be...

Intuition is not some magical property that arises unbidden from the depths of our mind. This book shows us how we can hone...

In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen...

Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this...