Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy.
- Limba : Engleza
- Data Publicarii : 29 May 2007
- Format : Paperback
- Numar pagini : 288
- ISBN : 9780470124741