Advertising and New Media

Christina Spurgeon

Explores the relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' media to 'my' media, this work evaluates the social and cultural implications on increased interactivity and consumer creativity for the future of advertising. It also includes examples taken from across the globe.
  • Limba : Engleza
  • Data Publicarii : 01 Nov 2007
  • Format : Paperback
  • Numar pagini : 144
  • ISBN : 9780415430357
Rating:
156.99 Lei
Disponibilitate : 4-6 saptamani

Acest produs este disponibil in stocul furnizorilor okian.ro si poate fi livrat in 4-6 saptamani