Explores the relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' media to 'my' media, this work evaluates the social and cultural implications on increased interactivity and consumer creativity for the future of advertising. It also includes examples taken from across the globe.
- Limba : Engleza
- Data Publicarii : 01 Nov 2007
- Format : Paperback
- Numar pagini : 144
- ISBN : 9780415430357