Advertising For Dummies

Advertising For Dummies, Second Edition covers all the ins and outs of advertising for small business owners, advertising and marketing professionals, and anyone who wants to know more about the business and its basics. It includes up-to-date information on electronic, print, radio, television, and online advertising, as well as outdoor formats.

Advertising For Dummies, Second Edition acopera toate dezavantajele publicitatii pentru proprietarii de afaceri mici, profesionisti in publicitate si marketing si oricine doreste sa afle mai multe despre afacere si despre elementele de baza ale acesteia. Include informatii actualizate despre publicitate electronica, tiparita, radio, televiziune si online, precum si formate in aer liber.