Advertising Handbook

Iain MacRury , Helen Powell , Jonathan Hardy , Sarah Hawkin

An introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; and the principles and techniques of persuasion and their effectiveness.
  • Limba : Engleza
  • Data Publicarii : 22 May 2009
  • Editie : 3 Rev ed
  • Format : Paperback
  • Numar pagini : 264
  • ISBN : 9780415423113
Rating:
158.99 Lei
Disponibilitate : 2-4 saptamani

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