Analysis for Marketing Planning

Donald R. Lehmann , Russell S. Winer

Focusing on the analysis needed for sound Marketing decisions, this book is structured around the core marketing document - the Marketing Plan. It also focuses on the analysis pertaining to a product's environment, customers and competitors.
  • Limba : Engleza
  • Data Publicarii : 01 Feb 2008
  • Editie : 7 Rev ed
  • Format : Paperback
  • Numar pagini : 288
  • ISBN : 9780071263634
Rating:
318.99 Lei
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