Arts Marketing Insights

Joanne Scheff Bernstein

Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before.
  • Limba : Engleza
  • Data Publicarii : 20 Dec 2006
  • Format : Hardback
  • Numar pagini : 320
  • ISBN : 9780787978440
Rating:
125.99 Lei
Disponibilitate : La comanda

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