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Afisare produse: 1 - 2 din 2
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ISBN: 9780071460828 Editura:McGraw Hill
Like the 20th Anniversary Edition of the best-selling Positioning, this Anniversary Edition of Marketing Warfare will allow the authors to annotate and expand upon their classic.
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ISBN: 9780060081997 Editura:HarperCollins Publishers Ltd
Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart, while sharing strategies on establishing credibility and implementing a slow PR build.
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