This introductory course on Business Information Systems explores a variety of topics including: Managerial Decision making, Networks, Software, Information and Project Management and Systems theory. As the course develops, students deal in depth with decisions in functional areas such as Database Management and Systems design. Students will also cover the areas of BIS security, Legal and Ethical issues. They are provided with an array of examples to demonstrate techniques, and to apply the...

Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. E-Business and E-Commerce Management is the essential text to keep pace with technology, strategy and implementation. Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is...

Combines approaches to marketing planning with the use of e-models and e-tools. This book shows you how to: draw up an outline e-marketing plan; evaluate and apply e-marketing principles and models; integrate online and offline communications; implement customer-driven e-marketing; reduce costly trial and error; and, drive your e-business forward.