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ISBN: 9781844802982
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A work from Cengage Learning on business-to-business marketing management.
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ISBN: 9780273706830
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ISBN: 9780273699514
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ISBN: 9780273699569
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ISBN: 9780273726227
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ISBN: 9780273699460
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ISBN: 9780077127138
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Presents a global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate.
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