A unique personality... Ogilvy, the creative force of modern advertising. --The New York Times Ogilvy's sharp, iconoclastic personality has illuminated the industry like no other ad man's. --Adweek. . an acclaimed author.

A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.

A key work in the literature of advertising, marketing and business management in general, explaining his concepts, tactics and techniques for success and offering a blueprint for good practice in business - all written in the bracingly robust and direct style that became the Ogilvy hallmark.

"Am scris cartea in timpul vacantei mele de vara din 1962 si i-am cedat drepturile de autor fiului meu in ziua cand a implinit 21 de ani. Credeam ca o sa se vanda 4000 de exemplare. Spre mirarea mea, a fost un bestseller de durata si mai apoi a fost tradusa in paisprezece limbi. Pana acum s-au vandut cam un milion de exemplare. De ce am scris-o? Mai intai, ca sa atrag noi clienti pentru agentia mea de publicitate. In al doilea rand, pentru a ne creste cotatiile la bursa. In al treilea rand,...