Companies hoping to grab the attention of today's consumer need a memorable eye-catching identity that will make a favourable and lasting impression in the consumer's mind. This book takes an intimate, in-depth look at the evolving realm of identity design.
From bubble bath to gourmet food shops and from clothes shops to vodka, this book is a collection of 1,000 designs. Representing many countries throughout, it is visually based, giving a catalogue-like format. It is arranged by Job type-bags, tags and labels to make a quick search even easier.