Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. This book shows how you can make your customers feel that way again.

According to the author, anyone building a website should think of every visitor as a monkey - in a big red fez. If the monkey can't find the banana, it is as good as gone. This book identifies the guiding principles behind creating websites that satisfy visitors and keep them coming back for more.

Contains the author's popular columns from Fast Company magazine and many of the short e-books he has written in the years. This book includes e-books such as: Clinging to Your Job Title? ; The Persistence of Really Bad Ideas ; The Seduction of 'Good Enough' ; and, Judging a Book by its Cover Do Less .

The bestselling business guru who brought us Purple Cow and The Dip offers his first (and totally unique) book about leadership.

The essential guide to the fundamental shift taking place in marketing - and how you can profit by getting in sync.

Comanda cele trei bestseller-uri scrise de Seth Godin, cu 15% REDUCERE.

By reaching out to only those individuals who have expressed an interest in learning more about a product, permission marketing enables companies to develop lon-term relationships with customers. This text explores permission marketing.

The bestselling business guru who brought us Purple Cow and The Dip offers his first (and totally unique) book about leadership.

Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. Winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip for the right reasons. This book helps you do just that.

Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Un trib este un grup de oameni care au un interes comun, o modalitate de comunicare si un lider. Timp de milioane de ani, oamenii au cautat sa faca parte dintr-un trib sau altul, fie el religios, etnic, politic sau muzical.Acum internetul a eliminat limitele geografice si financiare, iar datorita retelelor de socializare si blogurilor, unui trib ii e mai usor ca oricand sa capete mai multi adepti. In plus, datorita lor creste numarul de triburi noi.Internetul poate sa ofere multe, dar nu si...

Intr-o perioada in care suntem martorii unor schimbari economice desfasurate cu foarte mare rapiditate, se pare ca vechea abordare de business nu mai functioneaza. Cei patru "P" (produs, pret, promovare, plasament) care au reprezentat multa vreme baza marketingului nu mai sunt suficienti. Seth Godin ne propune un nou "P", si anume "Purple Cow" - un subterfugiu simbolistic pentru ideea de remarcabil. A fi remarcabil inseamna sa fii observat, sa fii retinut in memoria individuala sau colectiva,...

Seth Godin, prin lucrarea de fata, al carei titlu original in limba engleza este "Small is the new big", isi propune sa revolutioneze din temelii principiul repetat si pus in practica timp de ani de zile de aproape toti oamenii de marketing. O lunga perioada de timp a fost la moda sa gandesti in stil mare, sa-ti faci planuri marete sau sa te evidentiezi prin marime.Se pare ca in zilele noastre lucrurile au inceput sa se schimbe. Sa ne gandim la impactul articolelor publicate pe bloguri mai...