Although the United States capitalizes on its investment in science and technology effectively, there remains room for improvement. This volume identifies the ingredients for success in capitalizing on such investments to produce national benefits, assesses US performance, and identifies future challenges.

Offers strategies and market-tested messages for presenting a positive image of engineering. This book presents and discusses market research about what the public finds most appealing about engineering - as well as what turns the public off. It is a tool for improving the public image of engineering and outreach efforts related to engineering.

Providing both a framework and action plan for a systems approach to health care delivery based on a partnership between engineers and health care professionals, this title describes opportunities and challenges to harness the power of systems-engineering tools, information technologies and complementary knowledge in social sciences, and more.