Bayesian Statistics and Marketing

Rossi Peter E. , Allenby Greg M. , McCulloch Rob

The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing problems.
  • Limba : Engleza
  • Numar pagini : 368
  • ISBN : 9780470863671
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