Beating Low Cost Competition

Adrian B. Ryans

Low cost competitors, who offer "good enough" products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to "move up" to challenge the traditional companies in their core markets.
  • Limba : Engleza
  • Data Publicarii : 26 Jan 2009
  • Format : Hardback
  • Numar pagini : 272
  • ISBN : 9780470742976
Rating:
145.99 Lei
Disponibilitate : La comanda

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