Blue Ocean Strategy

Renee Mauborgne , Kim W. Chan

Challenges what you thought you knew about competing in the crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth.
  • Limba : Engleza
  • Data Publicarii : 01 Jan 2005
  • Format : Hardback
  • Numar pagini : 256
  • ISBN : 9781591396192
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