Challenges what you thought you knew about competing in the crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth.
- Limba : Engleza
- Data Publicarii : 01 Jan 2005
- Format : Hardback
- Numar pagini : 256
- ISBN : 9781591396192