Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while...

Divided into two parts, this textbook takes the student through the underlying principles of marketing in tourism, covering...

Cartea sucurilor si a nectarelor se bazeaza pe doua principii esentiale: mai intai ca extragerea sucurilor este simpla, daca...

Daca n-ati fost niciodata in World Wide Web, este timpul sa o faceti! Daca va simtiti confortabil printre servicii online,...

Lucrarea de fata constituie un moment important in evolutia studiului continuitatii dacoromane. Gh. I. Bratianu aduce in...

Dorinta de a cunoaste cel putin unele dintre razboaiele purtate de romani m-a facut sa studiez si sa dau la iveala, de la...

This volume presents 100 papers from the 15th International Congress of Roman Frontier Studies. The papers cover individual...

Expores how the Romans made sense of their past and how people today can understand that history, despite the inadequate...

A source of ideas and inspiration for all craftspeople and artists

From toothbrushes to cars, this work, written by Charlotte and Peter Fiell, features everyday products designed by luminaries.

Provides coverage of marketing theory specific to the tourism industry. This work focuses on developing the branded...