Billions of pounds and millions of jobs depend on companies succeeding in capturing the attention and respect of consumers worldwide. The work of creating a lasting brand in the marketplace is the lifeblood and daily challenge of hundreds of thousands of marketing and branding professionals.
- Limba : Engleza
- Data Publicarii : 24 Oct 2008
- Format : Hardback
- Numar pagini : 272
- ISBN : 9780470183878