Presents a revealing approach to branding and explains how companies of all types and sizes can achieve dynamic results by orchestrating their customers' total experience. This book dispels the myths about branding and shows how companies can successfully create Brand Harmony in the minds of their customers by aligning the entire organisation.
- Limba : Engleza
- Data Publicarii : 15 Jul 2003
- Format : Hardback
- Numar pagini : 176
- ISBN : 9781590790533