Brand Hollywood

Paul Grainge

Branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros, this title provides examination of the will-to-brand in the contemporary movie business.
  • Limba : Engleza
  • Data Publicarii : 30 Oct 2007
  • Format : Paperback
  • Numar pagini : 224
  • ISBN : 9780415354059
Rating:
164.99 Lei
Disponibilitate : 4-6 saptamani

Acest produs este disponibil in stocul furnizorilor okian.ro si poate fi livrat in 4-6 saptamani