Branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros, this title provides examination of the will-to-brand in the contemporary movie business.
- Limba : Engleza
- Data Publicarii : 30 Oct 2007
- Format : Paperback
- Numar pagini : 224
- ISBN : 9780415354059