Brand Innovation Manifesto

John Grant

The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St.
  • Limba : Engleza
  • Data Publicarii : 31 Mar 2006
  • Format : Hardback
  • Numar pagini : 328
  • ISBN : 9780470027516
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175.99 Lei
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