The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St.
- Limba : Engleza
- Data Publicarii : 31 Mar 2006
- Format : Hardback
- Numar pagini : 328
- ISBN : 9780470027516