Brand Management

Tilde Heding , Mogens Bjerre , Charlotte Knudtzen

Presents an analysis of the scientific and paradigmatic approaches to the nature of brand as it has developed over the years. Taking a multi-disciplinary approach and offering an analysis of brand research literature, this book delivers an understanding of the managerial implications of the different approaches to the management of the brand.
  • Limba : Engleza
  • Data Publicarii : 22 Dec 2008
  • Format : Paperback
  • Numar pagini : 288
  • ISBN : 9780415443272
Rating:
192.99 Lei
Disponibilitate : 2-4 saptamani

Acest titlu este disponibil in stocul furnizorilor okian.ro si poate fi livrat in 2-4 saptamani.