Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style.
- Limba : Engleza
- Data Publicarii : 08 Dec 2006
- Format : Paperback
- Numar pagini : 384
- ISBN : 9780471771593