Branding For Dummies

Bill Chiaravalle , Barbara Findlay Schenck

Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style.
  • Limba : Engleza
  • Data Publicarii : 08 Dec 2006
  • Format : Paperback
  • Numar pagini : 384
  • ISBN : 9780471771593
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84.99 Lei
Disponibilitate : 2-4 saptamani

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