Branding Inside Out

Jonathan Cummings , Richard Groom

Get branding right and any company can deliver stand-out experiences - experiences that make you sit up and take notice, share with all your friends and keep you going back. After all, we know that brands are not created in the minds of their owners but in the minds of the customers - minds shaped by the experiences they have.
  • Limba : Engleza
  • Data Publicarii : 21 Nov 2008
  • Format : Hardback
  • Numar pagini : 384
  • ISBN : 9781906465025
Rating:
99.99 Lei
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