Brands Meaning and Value Postmodern

Adam Arvidsson

Brands are a dominant feature of everyday life. This book argues that brands have become an important tool for transforming everyday life into economic value. The first part of this book traces the historical development of branding, whilst the second part evaluates new media, contemporary management and overall media economics.
  • Limba : Engleza
  • Data Publicarii : 08 Dec 2005
  • Format : Paperback
  • Numar pagini : 176
  • ISBN : 9780415347167
250.99 Lei
Disponibilitate : 2-4 saptamani

Acest produs este disponibil in stocul furnizorilor si poate fi livrat in 2-4 saptamani