Brilliant Marketing

Richard Hall

Editura: Prentice Hall
Marketing. Everyone knows it's really hard to do well and marketers have never been under so much pressure. More questions are being asked about value and effectiveness than ever before. We live in a world of turbulence and flux. This book gives you the tools and the motivation to deal with this change and to go out and be described as a brilliant marketer. �Brilliant Marketing answers key questions such as:* What is a brand? What is marketing and how is it changing? What is good, what is poor, what is brilliant?* How can I be creative enough to stand out? Creative like the Google logo. Creative like Cadbury's Gorilla.* How do I write and manage a marketing plan?�
  • Limba : Engleza
  • Cuprins : Author's acknowledgements Publisher's acknowledgements Preface part 1 Let's get marketing into context psychology, history and alchemy 1 introduction to marketing brilliance 2 have you got the right stuff to be a marketer? 3 the marketing battleground past, present and future 4 on brands and brilliance how do they work? part 2 Ladies and gentlemen choose your weapons 5 advertising the root of the great sales pitch 6 how to make advertising work 7 where to advertise so it reaches the people you want to reach 8 PR just give them the facts 9 sponsorship living close to excitement 10 design is it! 11 direct marketing the world of measuring results 12 customer relations marketing the people side of marketing 13 experiential marketing using the senses to market yourself 14 buzz marketing when everyone starts talking about you 15 digital marketing nothing will be the same again 16 branded entertainment when programmes and advertising join together (and other wacky id
  • Data Publicarii : 28 May 2009
  • Format : Paperback
  • Numar pagini : 352
  • ISBN : 9780273721239
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