Building Strong Brands

David Aaker

Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'.
  • Limba : Engleza
  • Data Publicarii : 29 Apr 2010
  • Format : Paperback
  • Numar pagini : 400
  • ISBN : 9781849830409
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60.99 Lei (-8%)
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Disponibilitate : 2-4 saptamani

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