Business Communication Today

Courtland L. Bovee , John V. Thill

For Business Communication courses.�This is a Pearson Global Edition.� The Pearson editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States.Real-world training for the business world of today and tomorrow.The field's leading text for more than two decades, Business Communication Today continues to provide the cutting-edge coverage that students can count on to prepare them for real business practice. Other textbooks release new editions that don't reflect their copyright year, training students in practices from the last decade. Bov�e/Thill provides real-world training for the business world of today and tomorrow.Updated with a more interactive and conversational model called Business Communication 2.0, this edition introduces students to a vitally important way of thinking about communication, instructing them in the professional use of blogs, instant messages, wikis, twittering and other social media tools.
  • Limba : Engleza
  • Cuprins :


    Prologue: Building a Career with Your Communication Skills

    Part 1: Understanding the Foundations of Business Communication

    Chapter 1: Achieving Success Through Effective Business Communication

    Chapter 2: Mastering Interpersonal Communication

    Chapter 3: Communicating in a World of Diversity

    Part 2: Applying the Three-Step Writing Process

    Chapter 4: Planning Business Messages

    Chapter 5: Writing Business Messages

    Chapter 6: Completing Business Messages

    Part 3: Crafting Brief Messages

    Chapter 7: Crafting Messages for Electronic Media

    Chapter 8: Writing Routine and Positive Messages

    Chapter 9: Writing Negative Messages

    Chapter 10: Writing Persuasive Messages

    Part 4: Supporting Messages with Quality Information

    Chapter 11: Finding, Evaluating, and Processing Information

    Chapter 12: Designing Visual Communication

    Part 5: Planning, Writing, and Completing Reports and Proposals


  • Data Publicarii : 2010
  • Editie : 10
  • Format : Paperback
  • Numar pagini : 744
  • ISBN : 9780132464581
365.99 Lei
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