Business History of the Swatch Group

Pierre-Yves Donze

This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.
  • Limba : Engleza
  • Data Publicarii : 30 Apr 2014
  • Format : Hardback
  • Numar pagini : 176
  • ISBN : 9781137389060
414.99 Lei
Disponibilitate : 4-6 saptamani

Acest produs este disponibil in stocul furnizorilor si poate fi livrat in 4-6 saptamani