Business Marketing: Connecting Strategy, Relationships, and Learning

F.Robert Dwyer , John F. Tanner

Introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management. This text is suitable for undergraduate Business Marketing courses to students who want to succeed in business to business marketing. It shows students how to make profitable and quality business marketing decisions.
  • Limba : Engleza
  • Data Publicarii : 01 Jul 2008
  • Editie : 4 Rev ed
  • Format : Paperback
  • Numar pagini : 736
  • ISBN : 9780071263436
Rating:
338.99 Lei
Disponibilitate : La comanda

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