Business Marketing Course

Lars-Erik Gadde , Hakan Hakansson , Ivan Snehota , David I. Ford

Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce.
  • Limba : Engleza
  • Data Publicarii : 01 Sep 2006
  • Editie : 2 Rev ed
  • Format : Paperback
  • Numar pagini : 288
  • ISBN : 9780470034507
Rating:
258.99 Lei
Disponibilitate : La comanda

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