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Nava Mica , Blake Andrew , MacRury Iain , Richards Barry

Contributes to the history and understanding of consumption and advertising. This book brings together a collection of writing on the study of advertising, consumer practices and the various directions of research. It is suitable for researchers, teachers and students.
  • Limba : Engleza
  • Numar pagini : 368
  • ISBN : 9780415141321
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164.99 Lei
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