Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. This book shows the extent to which we deceive ourselves when we think we are making considered decisions.
- Limba : Engleza
- Data Publicarii : 07 May 2009
- Format : Paperback
- Numar pagini : 272
- ISBN : 9781847940131