Buyology

Martin Lindstrom

Editura: Cornerstone
Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. This book shows the extent to which we deceive ourselves when we think we are making considered decisions.
  • Limba : Engleza
  • Data Publicarii : 07 May 2009
  • Format : Paperback
  • Numar pagini : 272
  • ISBN : 9781847940131
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