The Social Media 100: Tactics and Tips to Develop Your Business Online(John Wiley & Sons Ltd)


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The Social Media 100: Tactics and Tips to Develop Your Business Online

(Tiparita)
2010

Chris Brogan

The Social Media 100: Tactics and Tips to Develop Your Business Online
ISBN: 9780470563410 Editura:

John Wiley & Sons Ltd

100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media. You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers. * Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing * Looks at social media and the wider online universe from a strictly business perspective If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.

Limba Engleza
Cuprins Acknowledgments. Introduction: Why in the World Should You Care? 1. Above All Else-People. 2. What Social Media Does Best. 3. Social Media Does Not Replace Marketing Strategy. 4. Making Business Sense of Social Media. 5. Social Media as Personal Power. 6. Social Media for Your Career. 7. Threading Some Trends Together. 8. The Vital Importance of Your Network. 9. Using Social Networking and Media Offline. 10. Velocity, Flexibility, Economy. 11. Snake Oil in Social Media. 12. Who Cares? 13. Participation: The Key to Social Media. 14. Social Media Is a Set, Not a Part. 15. Media Is a Mix-Get Mixing. 16. Social Media Starter Pack. 17. Five Starter Moves for Introducing Social Media into Your Organization. 18. Five Starter Moves: Should Blogging Go Next? 19. Five Starter Moves: Audio and Video. 20. Five Starter Moves: LinkedIn, Facebook, and Twitter. 21. A Sample Social Media Toolkit. 22. Social Media and Social Network Starting Points. 23. What Friends and Seinfeld Teach You about Growing Your Audience. 24. Twitt 
Data Publicarii 12 March 10 
Format Hardback 
Paginare 352 

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Acest titlu este disponibil in stocul furnizorilor okian.ro si poate fi livrat in 2-4 saptamani.

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