MBA in a Nutshell: The Classic Accelerated Learner Program(McGraw Hill)


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MBA in a Nutshell: The Classic Accelerated Learner Program

(Tiparita)
2010

Milo Sobel

MBA in a Nutshell: The Classic Accelerated Learner Program
ISBN: 9780071701723 Editura:

McGraw Hill

Master MBA key concepts without stepping foot in a classroom Save yourself the thousands of dollars it cost for an MBA education. Dr. Milo Sobel presents core concepts taught in prestigious MBA programs such as Harvard, Wharton, and Stanford--without the heavy price tag and heavier classroom hours. With MBA in a Nutshell, you can quickly and easily implement essential MBA core curriculum into your professional life--stripping away useless theory and focusing on practical application, which is what you really need to be successful in business. In MBA in a Nutshell, you'll learn how to: Accelerate and increase incoming cash flow Assess and rank investment opportunities Evaluate company performance using financial statements Follow step-by-step instruction to draft strategic business plans Turn uncertain business forecasts into reliable estimates Find ways to increase revenue and profit while dramatically reducing costs Chock-full of practical examples, formulas, and concepts and skills that can be immediately used and implemented, MBA in a Nutshell is a must-read to build skills to enhance your career and help your company grow and succeed.

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Cuprins TABLE OF CONTENTS Prologue: Orientation to the Program The MBA Secrets of Life Chapter 1. Marketing and Product Management Differing Schools of Thought Customer Service and Customer Focus The Macroenvironment Dimensions of Buyer Perception Participants in the Buying Process The Rational Buyer Vis-a-Vis the Emotional Buyer Cognitive Dissonance Postpurchase Dissonance (Also Known as Buyer's Remorse ) Dimensions of Market Segmentation Marketing Strategies Product Positioning Marketing Research The Marketing Mix Cross-Selling Up-Selling Relationship-Based Selling Factors in Marketing Analysis The Marketing and Product Management Checklist Chapter 2. Accounting and Finance Financial Statements Tax-Reduction Considerations Creative Accounting Internal Control Other People's Money (OPM) Improving Cash Flow Budgets Time Value of Money (Discounted Cash Flow) Investment Appraisal More Alphabet Soup? Key Financial Ratios Lease Versus Buy Versus Rent Fund 
Data Publicarii 1 March 10 
Format Paperback 
Paginare 336 

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