manuale.okian.ro
manuale scolare elt.okian.ro
English Language Teaching
Liste speciale
CATEGORII
- Afaceri si economie
- Arhitectura
- Arta vizuala
- Artele spectacolului
- Biografii
- Calatorii si vacante
- Calculatoare si IT
- Carti pentru copii si educative
- Casa si gradina
- Drept
- Educatie si predare
- Filosofie si logica
- Gastronomie
- Geografie si mediul inconjurator
- Istorie si arheologie
- Lingvistica
- Literatura si fictiune
- Manuale scolare
- Media si comunicare
- Medicina
- Politica, guvern si relatii internationale
- Predarea limbii engleze (ELT)
- Psihologie
- Referinta si studii interdisciplinare
- Religie si credinta
- Sanatate, familie si stil de viata
- Sociologie si antropologie
- Sport, hobby si timp liber
- Stiinte si Matematica
- Studii ale comunicarii
- Studii industriale
- Tehnologie si inginerie
- Variate
- Vederi si felicitari
Wally Olins: The Brand Handbook
(Tiparita)-
2008
Wally Olins
ISBN: 9780500514085 Editura:Thames & Hudson Ltd
Here, Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them and consumers buy into them.
Limba Engleza Data Publicarii 2 June 08 Format Paperback Paginare 112 Disponibilitate:2-4 saptamaniAcest titlu este disponibil in stocul furnizorilor okian.ro si poate fi livrat in 2-4 saptamani.
-
New Wolff Olins Guide to Identity: Corporate Identity, Retail Identity, Brand Identity, Organisational Identity, the Corporate Brand, the Corporate Vision and the Central Idea - How to Create and Sustain Change Through Managing Identity
Manual de branding
Trading Identities: Why Countries and Companies are Taking on Each Others' Roles
Corporate Identity Audit
-
Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
Never Mind the Sizzle... Where's the Sausage?: Branding Based on Substance Not Spin
Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds
The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
-
Brainwashing: The Science of Thought Control
Prioritizing Web Usability
Positioning: The Battle for Your Mind
Dreams from My Father: A Story of Race and Inheritance
Comentarii (necesita autentificare)
Comunitatea Okian
Cele mai vandute
-
A Game of Thrones: Book 1 of a Song of Ice and Fire (Tiparita)
46.90 RON
-
A Clash of Kings: Book 2 of A Song of Ice and Fire (Tiparita)
46.90 RON
-
The Hunger Games (Tiparita)
39.90 RON
-
Painter of Silence (Tiparita)
33.99 RON
-
A Storm of Swords: Blood and Gold: Book 3 Part 2 of a Song of Ice and Fire (Tiparita)
46.90 RON
-
The Hunger Games II: Catching Fire (Tiparita)
39.90 RON
-
A Storm of Swords: Steel and Snow: Book 3 Part 1 of a Song of Ice and Fire (Tiparita)
46.90 RON
-
The Lucky One (Tiparita)
44.99 RON
-
The Hunger Games III: Mockingjay (Tiparita)
39.90 RON
-
A Dance With Dragons: Book 5 of A Song of Ice and Fire (Tiparita)
46.90 RON
Blog Okian
-
3 carti pentru o zi ploioasa
Vremea de afara ne-a inspirat. Ce-ar fi daca te-ai cuibari intr-un fotoliu, cu un ceai langa tine si una...
23 May 2012 | 10:25 pm
-
Ne vedem la Sibiu?
Saptamana aceasta ne gasiti la Bruckental cu carti frumoase si o echipa la fel de frumoasa :)
23 May 2012 | 6:32 pm
-
BRAIN SHOTS: Byte-sized books for busy people
Asa-i ca nu v-am mai recomandat de ceva vreme carti digitale? Asa-i, o stim. Ideea de a va povesti despre...
18 May 2012 | 9:53 am
5.0 scor mediu din 2 voturi
E mai putin decat ma asteptam insa nu a fost deloc timp pierdut. E o carticica cu o coperta de impact si un design placut la interior care vorbeste despre lucruri elementare de branding intr-o forma ordonata, logica, concisa si argumentata. Aproape ca intra la categoria “branding pentru blonde” datorita modului foarte didact in care Olins pune problema insa tocmai din acest motiv este o carte pe care o recomand cu mare caldura tuturor celor care se intreaba “Ce tot vorbesc astia in jurul meu despre brand si branding?”. Din cartea asta veti afla toate notiunile de baza ale brandingului si rolul acestuia intr-o organizatie. Toate astea din gura unui om cu logevitate in domeniu. Aviz marketerilor cu experienta: nu veti invata prea multe lucruri noi insa va va ajuta sa va asezati notiunile in ordine. Se citeste repede. Spor.
1 utilizatori Okian considera recenzia utila.