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Perfect Pitch: The Art of Selling Ideas and Winning New Business
(Tiparita)-
2006
Jon Steel
ISBN: 9780471789765 Editura:John Wiley & Sons Ltd
A professional pitching coach for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
Limba Engleza Cuprins Introduction: An Audience with Steve Jobs. Chapter 1. Presentation Crime: Why Most Presentations Fail. Chapter 2. Imperfect Pitch: The People of the State of California v. Orenthal James Simpson. Chapter 3. Bill Clinton, Johnnie Cochran, and a London Hooker: Learning from the World's Best Presenters. Chapter 4. Making Connections: Planning the Perfect Pitch. Chapter 5. Trevor's Sledgehammer: Crating room for Thought. Chapter 6. We Will Fight them in the Boardroom: How to Run a Great Idea by Presenting it Badly. Chapter 7. Benign Dictatorship: Leading the Perfect Team Pitch. Chapter 8. The Pitch and Beyond: How to Leave the Client Wanting More. Chapter 9. The Perfect Pitch: London's Winning bid for the 2012 Olympic Games. Acknowledgments. Bibliography. Index. About the Author. Data Publicarii 8 December 06 Format Hardback Paginare 288 Disponibilitate:2-4 saptamaniAcest titlu este disponibil in stocul furnizorilor okian.ro si poate fi livrat in 2-4 saptamani.
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