Branding Logos: From the First Sketch to the Final Trademark

This is a superbly illustrated and perceptive look at what it takes to create a successful logo. Branding Logos is a superbly illustrated volume that tracks some the world's most innovative and original designers and design firms as they set about the task of creative original and successful logos. From the initial sketches to the final product and its applications, each designer or firm takes us through the entire creative process, providing readers with invaluable insight into the world of professional graphic design. Whether the designers prefer to use pencil and paper, digital design, or traditional crafts, they all have one thing in common - the desire to create a truly exceptional design.