How to Become a Marketing Superstar: Essential Rules of Business Success(Vermilion)


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Engleza|Romana

How to Become a Marketing Superstar: Essential Rules of Business Success

(Tiparita)
2003

Jeffrey J. Fox

How to Become a Marketing Superstar: Essential Rules of Business Success
ISBN: 9780091891657 Editura:

Vermilion

The idea of marketing is simple. The doing of marketing is hard. It is the marketer's job to generate revenue, to ring the cash register. Recent studies show that at least 90 per cent of ads are not read or are unintelligible. Money is squandered because of weak messages, cluttered images and poor creative strategy. In addition, selling is one of the least efficient and effective parts of the marketing mix - 95 per cent of all salespeople never ask for the order. If you want to find out how to get and keep customers and make that cash register ring, How to Become a Marketing Superstar is the book for you.

Limba Engleza
Data Publicarii 2 October 03 
Format Hardback 
Paginare 192 

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