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Ogilvy on Advertising
(Tiparita)-
2007
David Ogilvy
ISBN: 9781853756153 Editura:Prion Books Ltd
A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.
Limba Engleza Cuprins Overture; How to produce advertising that sells; Jobs in advertising - and how to get them; How to run an advertising agency; How to get clients; Open letter to a client in search of an agency; Wanted: a renaissance in print advertising; How to make TV commercials that sell; Advertising corporations; How to advertise foreign travel; The secrets of success in business-to-business advertising; Direct mail, my first love and secret weapon; Advertising for good causes; Competing with Procter & Gamble; 18 Miracles of research; What little I know about marketing; Is America still top nation?; Lasker, Resor, Rubicam, Burnett, Hopkins and Bernbach; What's wrong with advertising?; I predict 13 changes; Reading list; Index. Data Publicarii 5 March 07 Editie New ed Format Paperback Paginare 224 Disponibilitate: La comandaIn cazul unei comenzi va vom comunica telefonic in maxim 48 de ore termenul exact de livrare. Daca termenul comunicat nu este convenabil, puteti anula comanda.
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Confessions of an Advertising Man
An Autobiography
Historical Sketch of the Free Church of Scotland in the Parish of Dalziel from the Disruption in 184
Confesiunile unui om de publicitate
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Historical Sketch of the Free Church of Scotland in the Parish of Dalziel from the Disruption in 184
A General Itinerary of England and Wales, with Part of Scotland, Containing All the Direct and Principal Cross Roads
Developing Business Strategies
Switch: How to Change Things When Change is Hard
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Brand Relevance: Making Competitors Irrelevant
The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning
Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business
Buyology: How Everything We Believe About Why We Buy is Wrong
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