It's Not How Good You Are, It's How Good You Want To Be(Phaidon Press Ltd)


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Engleza|Romana

It's Not How Good You Are, It's How Good You Want To Be

(Tiparita)
2003

Paul Arden

It's Not How Good You Are, It's How Good You Want To Be
ISBN: 9780714843377 Editura:

Phaidon Press Ltd

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket bible for the talented and timid to help make the unthinkable and the impossible possible. Advertising guru Paul Arden offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all endeavours that can be applied to aspects of modern life. This book provides an insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads.

Limba Engleza
Cuprins The book is divided into chapters/sections: The Fundamentals If You Can't Solve a Problem It's Because You Are Playing By the Rules Give Yourself Some Spin And Now for a Commercial Break You Don't Have to be Creative to be Creative New Business Final Thoughts Credits and Acknowledgements 
Data Publicarii 31 May 03 
Format Paperback 
Paginare 128 

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