- Invaluable guide. - Fascinating insight into commercial branding and how trademarks are developed. - Provides a unique perspective on numerous topics
Talks about the vast cultural and creative differences between eastern and Western packaging and graphic design.
The 25th annual compendium produced by the Japan Graphic Designers Association.
How does music influence design? This book explores the fusion of sight and sound, which has in recent years been enhanced by digital technology. Exemplary work from studios around the world is presented in three sections: notation, material, and atmosphere.
A listing containing over 1000 entries. The subject matter ranges from children's literature to war art, the humorous to the world of fantasy. The dictionary provides an overview of the subject whilst each entry consists of brief biographic details, details of education, career and influences.
A publication on the graphic artist's work at the Loebermann Collection.
Exploring how retailers use graphics to build and maintain a brand profile, support customer services and integrate with the whole store experience, this title provides examples of different types of retail graphics and case studies to show how they are used in diverse and creative ways.
From bubble bath to gourmet food shops and from clothes shops to vodka, this book is a collection of 1,000 designs. Representing many countries throughout, it is visually based, giving a catalogue-like format. It is arranged by Job type-bags, tags and labels to make a quick search even easier.
Helps readers understand how to define the right approach and achieve an innovative solution for both name and the logo design. This work includes chapters that showcase companies whose identities have evolved visually through the introduction of a great name, as well as companies that have developed a visual identity in tandem with a name.
Includes projects for logos, letterheads, businesses cards and newsletters. Project recipes in this book cover setting dimensions for page layouts, recommendations for type and point size, colour ideas, paper information, sources for graphics and photographs and a production guide.
Breaks down the process of creating a logo into methodical steps so designers can execute each element strategically and successfully. It also provides advice and tips that explain what makes a logo work and why.
Featuring work published in a range of mediums and created by journalistic, design and publishing talent from around the world, this volume celebrates the people and firms who represent editorial design at its best.