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Afaceri si economie>Advertising/publicitate>Managementul vanzarilor si a marketingului
Afisare produse: 1 - 15 din 425
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ISBN: 9780470059869 Editura:John Wiley & Sons Ltd
The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. --Scott G.
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Uncommon Practice: People Who Deliver a Great Brand Experience (Tiparita)
2002Shaun Smith , Andy Milligan
ISBN: 9780273659365 Editura:Financial Times Prentice Hall
What experiences do great brands create, for customers, through people? Uncommon Practice explores the creation of outstanding brand experinces delivered through people , illuminated with in-depth interviews with senior executives and front-line managers.
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Marketing Moves: A New Approach to Profits, Growth and Renewal (Tiparita)
2001Philip Kotler , Dipak C. Jain , Suvit Maesinsee
ISBN: 9781578516001 Editura:Harvard Business School Press
The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative for marketing. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers.
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The Art of War: AND Strategy for Sales Managers: Ancient Wisdom for Today's War (Tiparita)
2005Sun Tzu , Gary Gagliardi
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ISBN: 9780750622417 Editura:Butterworth-Heinemann Ltd
Provides comprehensive treatment of international marketing issues, including coverage of Eastern Europe and the Pacific Rim. This title uses mini cases to illustrate the developments in marketing, together with coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, globalization, culture, and financial aspects of marketing.
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ISBN: 9780071263634 Editura:McGraw Hill
Focusing on the analysis needed for sound Marketing decisions, this book is structured around the core marketing document - the Marketing Plan. It also focuses on the analysis pertaining to a product's environment, customers and competitors.
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How Come You Can't Identify Your Key Customers?: The Essential Guide to Key Account Selection (Tiparita)
2002Peter Cheverton
ISBN: 9780749437299 Editura:Kogan Page Ltd
A handbook on key account management (KAM). Peter Cheverton explores how to achieve the core objectives of KAM, such as how to retain customers in a competitive environment and how to create a customer-intimate business. There are global cases, tools, techniques and exercises.
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ISBN: 9781852523374 Editura:Management Books 2000 Ltd
Written in down-to-earth language, this book sets out leadership principles and explains how leadership skills can be developed/applied to any organization. Areas covered include: taking responsiblity for profit; generating increased sales; managing the sales team; abd handling the key accounts.
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ISBN: 9780333948972 Editura:Palgrave Macmillan
Using examples from a variety of sectors, this text guides students and potential and practising managers through all the major aspects of marketing management, and illustrates how marketing is much more than promotion and advertising.
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The Promotional Marketing Handbook: A Comprehensive Guide to Sales Promotion and E-marketing (Tiparita)
2003Chris Brown
ISBN: 9780749433017 Editura:Kogan Page Ltd
The new edition of this handbook provides essential, practical advice with detailed checklists to help effectively research, plan, implement and evaluate a campaign. Rewritten and restructured, there is greater focus on theory and planning; how shoppers shop; and using new media.
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Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge (Tiparita)
1998Geoffrey A. Moore
ISBN: 9781900961585 Editura:Capstone Publishing Ltd
Inside the Tornado teaches a startling lesson. As markets change, the very skills that youa ve just perfected become your biggest liabilities, and if you cana t put them aside to acquire new ones youa re in for tough times.
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How to Market Computers and Information Technology (Tiparita)
1994Merlin Stone , Hamish MacArthur , Hamish E. Macarthur
ISBN: 9780333608142 Editura:Palgrave Macmillan
This volume covers the principles of marketing computers and information technology, from strategic planning through to management implementation. It covers the marketing mix and provides guidance on the steps required for planning, implementing and executing sales and marketing programmes.
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ISBN: 9780201544473 Editura:Addison-Wesley Educational Publishers Inc
Introduces strategic issues which must be taken into account within marketing management today. The book covers exploration of marketing theory and functions from the point of view of added-value, to bring profits to an organization within qualified targets and control mechanisms.
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Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value (Tiparita)
1999Neil Rackham , John DeVincentis
ISBN: 9780071342537 Editura:McGraw Hill
Rethinking the Sales Force demonstrates how the successful sales force manages complex business processes with multiple sales approaches and selling models that meet the demands of today's sophisticated customers.
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