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Afisare produse: 1 - 15 din 327
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The Durable Use of Consumer Products: New Options for Business and Consumption (Tiparita)
1998Michel Kostecki
ISBN: 9780792381457 Editura:Kluwer Academic Publishers
Presents a study of the marketing aspects of product durability and optimal use of consumer durables. This book is useful to government specialists and consumer lobbyists concerned with efficient consumption, client orientation, and waste avoidance. It offers various insights on how to move towards the goal of the optimal use of consumer products.
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Competitive Intelligence: How to Acquire and Use Corporate Intelligence and Counter-intelligence (Tiparita)
2003Douglas Bernhardt
ISBN: 9780273659280 Editura:Financial Times Prentice Hall
What do you really know about your competitors, and potential competitors? What are the real threats your business faces in the next two years? What do your competitors know about you, how did they find out about it and how can you stop them finding out more?
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Consumer Behavior and Marketing Strategy: European Edition (Tiparita)
1999Klaus Grunert , J.Paul Peter , Jerry C. Olson
ISBN: 9780256225297 Editura:Irwin Professional Publishing
Drawing on the consumer research, this edition applies it to the marketing problems of European companies. It provides cognitive, behavioural and environmental approaches to the analysis of consumer behaviour.
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ISBN: 9780761922704 Editura:SAGE Publications Ltd
Written for students and marketing practitioners, Shay Sayre provides a thorough introduction to qualitative methods in market research. The author covers all key topics and borrows techniques from a wide variety of fields to present specific examples that illustrate how these techniques are adapted for marketplace research.
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ISBN: 9780324378320 Editura:South-Western, Division of Thomson Learning
Focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty. This book offers a business approach, designed to help students apply consumer behavior principles to their studies in business and marketing.
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Consumer Psychology for Marketing (Tiparita)
1998Gordon Foxall , Ronald E. Goldsmith , Stephen Brown
ISBN: 9781861523716 Editura:Thomson Learning
A treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. The book has an international approach which is reflected in language, examples and scope.
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ISBN: 9780333736258 Editura:Palgrave Macmillan
Argues that the applicability of western consumer behaviour concepts to Asian consumers should be re-evaluated. The authors propose modifications to the accepted consumer behaviour concepts, showing how firms need to modify their marketing strategies in areas such as segmentation and positioning.
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New Developments and Approaches in Consumer Behaviour Research (Tiparita)
1998et al , Ingo Balderjahn , Claudia Mennicken
ISBN: 9780333739075 Editura:Palgrave Macmillan
This text should contribute to the role that consumer behaviour research plays as a research discipline in an international context. It provides insights into developments in consumer behaviour including the emotional and cognitive as well as social factors influencing consumer behaviour.
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ISBN: 9781844803811 Editura:Thomson Learning
Consumer behaviour is the starting point for all marketing planning. This book provides the necessary insights to understand what makes people buy, and buy again. It offers a comprehensive overview of research and then links theory to practical aspects of marketing.
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Stated Choice Methods: Analysis and Applications (Tiparita)
2000Jordan J. Louviere , David A. Hensher , Joffre D. Swait , Wiktor Adamowicz
ISBN: 9780521788304 Editura:Cambridge University Press
Multidisciplinary graduate and practitioner guide offering the theory and application of stated choice methods.
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Consumer Behaviour: Applications in Marketing (Tiparita)
2008Malcolm Wright , Robert East , Marc Vanhuele
ISBN: 9781412934312 Editura:SAGE Publications Ltd
Written by trusted and respected academics, this book includes the psychological and social issues that students cover on their courses, along with exploration of more quantitative approaches to marketing research and 'evidence based' marketing solutions.
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ISBN: 9781420083811 Editura:Productivity Press
Statistics show that a single satisfied customer can bring a company two new ones but one unsatisfied client can cost it four. With this principle in mind, this book presents a progressive, cost-cutting efficiency system that builds on material requirement planning and enterprise resource planning to facilitate improved customer satisfaction.
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ISBN: 9780333763063 Editura:Palgrave Macmillan
This text aims to provide an accessible and easy to follow guide to survey data analysis for marketing and social science students. It avoids the more usual statistics-driven approach, instead, a hand-holding approach embarking on research projects and with strong pedagogical design.
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Wole Soyinka: The Invention and The Detainee (Tiparita)
2004Wole Soyinka , Zodwa Motsa , D.H. Tustin , A. Ligthelm , J.H. Martins , H. De J. Van Wyk
