manuale.okian.ro
manuale scolare elt.okian.ro
English Language Teaching
Filtrare
| Carti in limba | |
| Tip carte (Nou!) | |
| Publicata | |
| Disponibilitate | |
Liste speciale
Afaceri si economie>Advertising/publicitate>Advertising/publicitate
Afisare produse: 1 - 15 din 553
-
-
-
-
Complete Guide to E-Mail Marketing: How to Create Successful, Spam-Free Campaigns to Reach Your Target Audience and Increase Sales (Tiparita)
2007Bruce C. Brown
ISBN: 9781601380425 Editura:Atlantic Publishing Co
Researchers estimate that by 2008 e-mail marketing revenues will surpass 1.8 billion dollars annually. This book helps you to learn hints, strategies, and secrets on how to implement effective e-mail marketing campaigns and ultimately earn enormous profits.
-
Complete Guide to Google Advertising: Including Tips, Tricks and Strategies to Create a Winning Advertising Plan (Tiparita)
2007Bruce C. Brown
ISBN: 9781601380456 Editura:Atlantic Publishing Co
Takes the confusion and mystery out of working with Google and its various advertising and marketing programs. This book helps to learn the secrets of working with Google - without making costly mistakes. It teaches you the ins and outs using various Google's advertising and marketing tools.
-
The Image Factory: Consumer Culture, Photography and the Visual Content Industry (Tiparita)
2003Paul Frosh
ISBN: 9781859736425 Editura:Berg Publishers
Quietly but implacably, powerful transnational corporations are gaining power over our visual world. This book exposes the interior workings of the visual content industry, which produces approximately 70 per cent of the images that define consumer cultures. It provides an exploration of industrialized commercial photography, its uses and abuses.
-
ISBN: 9780792393887 Editura:Kluwer Academic Publishers
Reviews the research in marketing by considering the different research streams together to understand, evaluate and criticize those various streams and to explore potential overlaps and divergence likely to emerge in the future. This book is organized into quantitative and qualitative parts.
-
ISBN: 9781859736784 Editura:Berg Publishers
Through a mix of business strategy and cultural theory, this book provides a behind-the-scenes analysis of the link between advertising and larger cultural forces, as well as a look into the workings of agencies themselves. It is useful guide to the production of images and to consumer behaviour, for practitioners and students alike.
-
ISBN: 9781931721981 Editura:Bright Sky Press
From its founding in 1972 by Red McCombs and Lowry Mays, Clear Channel has grown to become one of the largest radio- and outdoor-advertising company in the world. This work is the corporate history of Clear Channel and includes interviews with top-level executives.
-
ISBN: 9782884790338 Editura:AVA Publishing SA
This work explores all aspects of copywriting to uncover the qualities necessary to fulfil the sole task of the copywriter - to empty store shelves of products.
-
ISBN: 9780752431741 Editura:NPI Media Group
Johnnie Walker Red Label, Black & White, Bells, J&B, Talisker, Lagavulin - all world famous brands, but what were their origins and what is their history?
-
-
ISBN: 9781844801602 Editura:Cengage Learning EMEA
Provides both an understanding of the application of the principles of advertising from a practitioner perspective, as well as a sound academic underpinning, and illustrated with examples of contemporary practice.
-
ISBN: 9780324202656 Editura:South-Western, Division of Thomson Learning
For the most part, Customer Satisfaction programs are ineffective. Companies need to strive for Customer Lock-in. Customers are locked into a company's product when the switching costs are high. This could result from the product being integrated into the companies business systems (Microsoft, SAP, etc).
-
ISBN: 9781564969507 Editura:Rockport Publishers Inc.
Companies hoping to grab the attention of today's consumer need a memorable eye-catching identity that will make a favourable and lasting impression in the consumer's mind. This book takes an intimate, in-depth look at the evolving realm of identity design.
Comunitatea Okian
Cele mai vandute din Advertising/publicitate
Blog Okian
-
3 carti pentru o zi ploioasa
Vremea de afara ne-a inspirat. Ce-ar fi daca te-ai cuibari intr-un fotoliu, cu un ceai langa tine si una...
23 May 2012 | 10:25 pm
-
Ne vedem la Sibiu?
Saptamana aceasta ne gasiti la Bruckental cu carti frumoase si o echipa la fel de frumoasa :)
23 May 2012 | 6:32 pm
-
BRAIN SHOTS: Byte-sized books for busy people
Asa-i ca nu v-am mai recomandat de ceva vreme carti digitale? Asa-i, o stim. Ideea de a va povesti despre...
18 May 2012 | 9:53 am
