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Afaceri si economie>Advertising/publicitate>Serviciul cu clientii
Afisare produse: 1 - 15 din 467
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Wow! That's What I Call Service: Stories of Great Customer Service from the Wow! Awards (Tiparita)
2007Don Hales , Derek Williams
ISBN: 9781905823161 Editura:Ecademy Press
Every once in a while you fall in love. Someone makes a connection with you, and you want to buy from that person or organisation. And it's not necessarily because they provide a superior product. They give something of themselves that makes you say, WOW! This book includes stories about people and businesses that cause customers to fall in love.
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ISBN: 9780435465292 Editura:Heinemann
Designed to provide students with the underpinning knowledge for the NVQ in Customer Service at Level 2, this book covers the two mandatory units and ten of the option units. It includes case studies which give students the opportunity to analyse and discuss real-life situations and to practise their skills.
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Customers That Count: How to Build Living Relationships with Your Most Valuable Customers (Tiparita)
2001Tony Cram
ISBN: 9780273654315 Editura:Financial Times Prentice Hall
This text is a step-by-step guide to building stronger, deeper customer relationships, with focus on businesses' most critical, profitable customers. The book includes in-depth examples and case studies from the US and Europe.
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ISBN: 9780077114220 Editura:McGraw Hill
Offers an introduction to the key theoretical concepts and models of relationship marketing. This book explores the different perspectives on the subject and presents them in relation to a range of practical contexts, including the public sector, arts, professional services and virtual communities and the traditional domains of marketing.
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Moving into Mass Customization: Information Systems and Management Principles (Tiparita)
2002Claus Rautenstrauch , Ralph Seelman-Eggebert , Klaus Turowski , R. Seelmann-Eggebert
ISBN: 9783540436119 Editura:Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Mass customization is one of the principal business strategies of the 21st century, indulging the customer with the product and service that exactly fits his desires and specifications. This book compiles a variety of views, with both academic research and practical case studies.
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Service Quality: Research Perspectives (Tiparita)
2003Benjamin Schneider , Susan Schoenberger White
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How Come You Can't Identify Your Key Customers?: The Essential Guide to Key Account Selection (Tiparita)
2002Peter Cheverton
ISBN: 9780749437299 Editura:Kogan Page Ltd
A handbook on key account management (KAM). Peter Cheverton explores how to achieve the core objectives of KAM, such as how to retain customers in a competitive environment and how to create a customer-intimate business. There are global cases, tools, techniques and exercises.
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The Referral of a Lifetime: The Networking System That Produces Bottom Line Results...Every Day (Tiparita)
2005Templeton
ISBN: 9781576753217 Editura:Berrett-Koehler
Provides a simple approach and system for getting a steady flow of referrals of prospective customers and clients. This book offers insights and direction on how to build a profitable, relationship-based company and keep it that way.
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Speak Right for a Call Centre Job: A Complete Training Guide for International Telephonic Interface (Tiparita)
2004Arjun Raina
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The Secrets of Master Marketing: Discover How to Produce an Endless Stream of New, Repeat and Referral Business by Using These Powerful Marketing and Customer Service Secrets (Tiparita)
2003David L. Hancock
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One Customer, Divisible: Linking Customer Insight to Loyalty and Advocacy Behavior (Tiparita)
2004Michael W. Lowenstein
ISBN: 9780324301298 Editura:South-Western, Division of Thomson Learning
Are you getting the most from your customers? This book goes beyond traditional thinking and approaches to CRM and customer loyalty to emphasize a key leveraging factor largely missed by most marketers thus far: Using individual customer data, on a purchasing situation or venue-specific basis, to provide the highest level of perceived value.
