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Media si comunicare>Reclame si advertising
Afisare produse: 1 - 15 din 89
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Uncommon Practice: People Who Deliver a Great Brand Experience (Tiparita)
2002Shaun Smith , Andy Milligan
ISBN: 9780273659365 Editura:Financial Times Prentice Hall
What experiences do great brands create, for customers, through people? Uncommon Practice explores the creation of outstanding brand experinces delivered through people , illuminated with in-depth interviews with senior executives and front-line managers.
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Never Too Busy to be Beautiful: Slimming and Beauty Tips in the Classic Age of Advertising (Tiparita)
2002Pc Designs
ISBN: 9781853753961 Editura:Prion Books Ltd
Advertisers have always known that when it comes to making the fairer sex feel inadequate weight and looks are the easiest targets. This collection of postcards brings you the ads for lotions and potions that promised love and eternal happiness (or your money back) for the busy girl about town.
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ISBN: 9780761912415 Editura:SAGE Publications Inc
This authoritative handbook of the research procedures which determine effective advertising brings together the theory and practice of advertising into a single 'knowledge bank'.
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Well-written and Red: The Continuing Story of the Economist Poster Campaign (Tiparita)
2006Alfredo Marcantonio
ISBN: 9781905641024 Editura:Harriman House Publishing
It is now years since The Economist ran the first of its eye-catching 'White out of Red' posters. As this book points out, their 'vibrancy and visibility' have now established them as 'part of the urban landscape'. This is the story of this influential advertising campaign.
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How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising (Tiparita)
2007Jean-Marie Dru
ISBN: 9780230600690 Editura:Palgrave Macmillan
Global advertising icon Jean-Marie Dru shares personal insights and anecdotes about his life in advertising as well as lessons learned, revealing how client campaigns for Nissan, Adidas and the Apple iPhone became such unqualified successes. A business memoir and a practical guide to harnessing the power of disruption.
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The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events (Tiparita)
2002Judy Allen
ISBN: 9780470831885 Editura:John Wiley & Sons Ltd
Before planning an event, there is much that must be done behind the scenes to make the event successful. Before any thought is even given to timing or location of the event, before the menus are selected and the decor designed, there are proposals to be written, fees and contracts to be negotiated, and safety issues to be considered.
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ISBN: 9780230576575 Editura:Palgrave Macmillan
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
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ISBN: 9780231115193 Editura:Columbia University Press
Twitchell embarks on an insightful, fearless, and funny exploration of two of the central themes of modern American culture -- materialism and consumerism -- and counters the notion of the used and abused consumer with an unflinching look at commercial culture, starting from the observation that we are powerfully attracted to the world of goods (after all, we don't call them 'bads').
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Audience Economics: Media Institutions and the Audience Marketplace (Tiparita)
2003Philip M. Napoli
ISBN: 9780231126533 Editura:Columbia University Press
Focusing on the electronic media - television, radio, and the Internet - this work provides an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers.
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Powers of Persuasion: The Inside Story of British Advertising 1951-2000 (Tiparita)
2008Winston Fletcher
ISBN: 9780199228010 Editura:Oxford University Press
During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, and case histories - written from the inside by one of the industry's leaders and best-known commentators.
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Advertising International: The Privatisation of Public Space (Tiparita)
1991Armand Mattelart , Michael Chanan
ISBN: 9780415050647 Editura:Routledge
A survey of the changes in the advertising industry in the last 20 years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.
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Relationship Marketing in Professional Services: Study of Agency-client Dynamics in the Advertising Sector (Tiparita)
1996Aino Halinen
ISBN: 9780415146074 Editura:Routledge
This is an insightful analysis of the most challenging marketing concept of the decade - relationship marketing.
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ISBN: 9780415281737 Editura:Routledge
Advertising is often portrayed as corrupting a mythically pure relationship between people and things. Focusing on consumption controversies, Cronin contends that advertising is constituted of circuits of belief that flow between practitioners, clients, regulators, consumers and academics.
